Communications Staff

      • Pam Little-McDaniel
        Director of Public Information

        Pamela Little-McDaniel received a Bachelor of Arts in English Education from South Carolina State College in Orangeburg, South Carolina.  She graduated Magna Cum Laude from SC State which is now known as South Carolina State University.  After she graduated from college, she became a teacher of English and French at Richmond Senior High School in Rockingham, North Carolina.  She later studied at the University of Florida in Gainesville, where she received a Master of Arts  in Journalism and Communications with a specialization in Public Relations. 


        Upon graduating from the University of Florida, she returned to South Carolina and worked as an English teacher in Chesterfield County.  She was later hired as the Director of Public Relations for the School District of Williamsburg County.  After having served for four years in Williamsburg County, she was named Director of Public Relations in Darlington County.  When the Public Relations position became available here in Florence, she was hired in 1990.    


        She is married to Bernard McDaniel, Sr., who works in Lee County School District.  They have one son, Bernard McDaniel, Jr., who is a student at Charleston Southern University in Charleston, SC.   She is also a member of the Florence Alumnae Chapter of Delta Sigma Theta, Incorporated, a public service organization.  Ms. McDaniel enjoys walking around the outside track at the McLeod Health and Fitness Center, experiencing culinary delights, spending time with her family, and listening to a variety of music. 


        Melissa Rollins
        Communications Specialist 


      Tips for Parent-Teacher Conferences

        • Parent-teacher conferences are great opportunities to learn how your student is progressing in school while also building rapport with teachers. Since conferences have to be kept short, one must be prepared in order to make the most of each minute. Thursday, October 20th is Parent-Teacher Conference Day in Florence 1 Schools. Elementary students will be dismissed at 12:10; middle and high school students will be dismissed at 1:30 p.m. Parent-Teacher Conferences will be held from 2:00 p.m. until 6:00 p.m. at each school.  

          As you prepare for Parent-Teacher Conference Day in Florence 1 Schools which will be held on Thursday, October 20th here are some things to keep in mind:

          Before the conference:

          • Talk to your student about recent grades. What concerns and questions do you both have about them?
          • Check your student’s homework yourself to see where his/her challenges are.
          • Listen to your student talk about school so you can see things from his/her perspective.
          • Write down your top concerns to take with you to the conference, so you don’t forget anything. Make sure to prioritize your concerns so you can be sure to address the most important ones.

          During the conference:

          • Let the teacher lead the discussion.
          • Talk with the teacher about your student’s strengths and weaknesses.
          • Be positive and open to suggestions!
          • Ask how you can all work together to help your student, including how you will stay in contact about future progress.

          After the conference:

          • Talk with your student about what was discussed at the conference.
          • Work with your student on a plan to address any issues that the teacher mentioned.

      District Application Programs

      • Application Programs

        Carver Elementary STEAM Magnet

        Carver Elementary Magnet School is an AdvancED STEM certified school and provides Project Lead the Way Curriculum integration in all subjects. This curriculum is the nation's leading provider of science, technology, engineering and math programs, providing students with the skills to excel in the global economy. 

        Delmae Elementary School Spanish Language Immersion Program

        Language Immersion Program students receive instruction in both Spanish and English using the same South Carolina standards as other classrooms.

        McLaurin Elementary Montessori

        The Montessori Method fosters rigorous, self-motivated growth for children and adolescents in all areas of their development—cognitive, emotional, social, and physical, according to the American Montessori Society.
        Please enjoy a video about Montessori at McLaurin: 

        North Vista PYP (Primary Years IB)

        The Primary Years Programme (PYP) is designed for students aged 3 to 12. It focuses on the development of the whole child as an inquirer, both in the classroom and in the world outside. For more information, please contact Holly Shirey at 843-758-6310 or

        Florence 1 Center for the Arts (F1CA) at South Florence

        This program is an accelerated and integrated experience for students who have a passion for the arts and a desire to express themselves. Find out more about F1CA at SFHS:

        Southside Middle Fine Arts

        Southside Middle School Fine Arts and Technology Academy provides students a wide variety of classes in the Fine Arts including dance, drama and creative writing.

        West Florence STEM Magnet High School

        The STEM (Science, Technology, Engineering and Math) Magnet program at West Florence High School is an honors magnet program that accelerates and enriches learning experiences for students who are academically gifted and have an interest in STEM-related majors and careers. For more information, contact Mr. Perry at

        Williams Middle International Baccalaureate MYP

        The International Baccalaureate Middle Years Programme (IB/MYP) is an internationally recognized, rigorously academic curriculum for self-motivated and achievement-oriented students. Because the IB/MYP offers a comprehensive and systematic education of the whole person, it is widely regarded as the most challenging college preparatory program in the world. For more information, contact Williams Middle School Interim MYP Katherine "Holly" Hardee - ( or IB Coordinator Brian Howell (

        Wilson High International Baccalaureate (IB)

        The International Baccalaureate (IB) Diploma Program is an internationally recognized, rigorously academic curriculum for self-motivated and achievement-oriented students. Because the IB Diploma Program offers a comprehensive and systematic education of the whole person, it is widely regarded as the most challenging college preparatory program in the world.


        • Flyer Distribution Policy

          Florence 1 Schools works with community organizations to make information about not-for-profit activities or services and enrichment opportunities available to families.
          For years, Florence 1 sent home various fliers the way most schools did — in backpacks and "Friday Folders." These fliers reached students and, sometimes, parents. However, that process created a lot of extra work for school staff, teachers, and parent volunteers who spent time each week counting them all out. Obviously, the process wasn’t environmentally friendly either.
          Effective December 5, 2014, Florence 1 implemented a solution that should make sure information gets to our students’ families, does not burden office staff and teachers, and also helps in the district’s efforts to go green with the help of a company called Peachjar. A nice side benefit is that non-profit organizations, school organizations and others will save paper and the costs associated with copying fliers. 

          Click here to access the Florence 1 PeachJar site.

          Flier Philosophy

          The district makes approved fliers available as electronic flyers through Peachjar for your convenience.  The district does not distribute flyers directly to students.

          • How does this benefit parents?
          • Peachjar manages this service on behalf of Florence 1 Schools.
          • Approved fliers, delivered to parents by email, keep parents informed about upcoming school activities, programs and events and community or youth activities, programs and events. 
          • In households with multiple caregivers, fliers don’t always make it to the right parent or guardian. With this system, family members have immediate access to fliers online and the ability to sign up to receive fliers instantly via email.
          • Parents will receive a welcome email from the service provider, Peachjar, that includes a username and password. To ensure smooth delivery of this communication, please add to your email contacts. 
          • If you do not get an email from Peachjar, the district does not have a good email address for you in PowerSchool. You should contact your child’s school and ask them to update your PowerSchool information.
          • Non-profit organizations and others — How do you get a flyer approved?
          • Florence 1 Schools allows approved information or brochures from nonprofit (501c3) organizations (Boy Scouts, the YMCA, Girl Scouts, City and County Recreation Departments, etc.) — providing their material meets our standards and has been pre-approved by the Administrative Services Office.
          • We do not approve the distribution nor Web publication of a flyer by a for-profit organization even if that organization is offering something “free” to our students. 
          • We also do not approve fundraising efforts from nonprofit groups.
          • No commercial publications will be posted or distributed unless their purpose is to further a school activity, such as graduation, class pictures or class rings or to offer a pre-approved enrichment opportunity to our students.

          What fliers meet the district’s criteria?

          • Programs or events held within Florence County;
          • Activities that benefit our students, help develop character, etc.;
          • Programs or events that are youth-related or related to youth education;
          • Fliers that come from approved youth character-building organizations;
          • Fliers that pertain to activities of the community recreation program;
          • Fliers that do not promote nor discourage religion;
          • Fliers nondenominational in nature;
          • Flyer contains school names only as part of the location information for events held at schools and in no way implies event is endorsed by school or district;
          • Flyer does not disrupt the educational process, violate the rights of others, include material that is defamatory, invade the privacy of others, infringe on a copyright, or be obscene, vulgar or indecent.

          What must appear on the flyer?

          • The sponsoring organization’s full name;
          • The sponsoring organization’s address;
          • The sponsoring organization’s email address;
          • The sponsoring organization’s telephone number;
          • The sponsoring organization’s web address;
          • The sponsoring organization’s non-profit 501c3 status;

          Sponsoring organizations — Now what?

          Peachjar manages flyer distribution on behalf of our schools using the latest electronic communication technology and charges a fee for this service that is typically much less than the cost you paid in the past to copy and deliver fliers to schools.

          Once your flyer is posted to a school’s Peachjar site, parents can view your flyer through the Peachjar logo on the school website. Additionally, your flyer will be delivered to all parents’ email addresses as an embedded image, not a link. This means parents will immediately see your flyer and be able to click through to your website.

          To post a flyer, organizations just register at, select the desired school(s) and upload your flyer. Your flyer is then automatically submitted to the district for approval. Once approved, your flyer is delivered to parents and posted online. 

          Contact Peachjar for pricing and discount information.

          Peachjar Customer Service can be reached at: 858-997-2117. Their website is:  

          All requests from groups or individuals to make information about not-for-profit activities or enrichment services available to Florence 1 students through this website will be referred to Peachjar.